We, Anne-Catharina Nasri-Graage and Ralf Garber, take many walks with friends and family along Hamburg’s Elbe beach. It is our adopted home and this is so important to us. We are rarely alone on the beach, but when the sun sets on Elbstrand and the cranes are reflected in the water, we quickly feel like we are on vacation. These are moments that we enjoy very much. At the same time, there are days when we stroll along the beach and constantly see trash – we see how disrespectfully our environment is treated. That garbage floats in the Elbe, that people simply throw away their things, which makes us sad. We have often picked up other people’s garbage. But not because we wanted to start a clean-up campaign, but because it annoyed us at that moment.
That’s what we try to do with sustainability management: to create awareness for people, nature and the environment because we believe in it. We want to spread solidarity, because it has become rare in our society. Sometimes a little more structure is needed, a few ideals, just as we have internalized them. We want to promote the ideals of sustainability everywhere, because we learned all this as children. It’s partly circumstances and stress factors that make us forget basic things in everyday life – just for a moment. And let’s be honest: At home, we also put our trash in the trash can and don’t throw it around the house. So let’s start to constantly bring our inner values, our ideals, back to the table, sort them out, write them down on paper, and give them to all interested people and companies in conversations, in individual team meetings, and as a little booklet to support our thoughts.